APP — Earnings Review Q4 FY25

Bear (PaulWBryant) | 2026-02-22


Prior Beliefs / Updated Beliefs

Metric Prior Belief Actual Verdict
Q4 Revenue ~$1,570–1,600M (guide midpoint $1,600M) $1,658M Beat — 4–6% above midpoint
EBITDA Margin 82–83% — plateau expected 84.4% Beat — margin expansion continues
Net Income ~$900–950M $1,102M Substantial beat
FCF ~$1.0–1.1B $1,309M Material beat — 79% margin
E-commerce Growing but limited visibility 57% go-live, 30-day LTV breakeven, prospecting "fantastic" More concrete than expected
Growth trajectory Deceleration beginning Q4 66% YoY — still decelerating from 77% peak Confirmed
Q1 FY26 guide ~55–60% YoY ~52% YoY Below what I'd hoped — first quarter sub-60%

I didn't have formal prior beliefs written down for APP going into Q4 — I haven't written about this company specifically before. That's on me, given the position size. Applying my framework to what I would have expected: the results were better than a conservative reading of the guide warranted.


The Numbers Have to Match the Theory

The theory on APP is simple: AXON is the most accurate mobile performance advertising engine ever built, and e-commerce is the next TAM unlock after mobile gaming. Fourteen years of first-party transaction data at 1B+ DAU scale is a genuine moat. The question I keep asking is whether the numbers confirm this.

Q4 FY25 answer: yes, but with conditions.

Revenue: 1, 658M[Non − GAAPandGAAPequivalentsinglesoftwaresegment]YoYgrowth : +65.9QoQgrowth : +18.0253M) EBITDA margin [Non-GAAP]: 84.4% — expanded from 82% a year ago Op margin [GAAP]: 76.9% FCF: $1,309M (78.9% margin) Rule of 40: 150 (CFO's words — and he's right)

For a company doing $1.66B in a single quarter, 66% YoY growth with 84% EBITDA margin is... I struggle to find a parallel. The 95% incremental EBITDA flow-through Heaney cited — meaning 95 cents of every new revenue dollar drops to EBITDA — is what you'd expect from a software platform with near-zero marginal cost. That's the model working as designed.


Revenue Growth Table

Q1_FY23 Q2_FY23 Q3_FY23 Q4_FY23 Q1_FY24 Q2_FY24 Q3_FY24 Q4_FY24 Q1_FY25 Q2_FY25 Q3_FY25 Q4_FY25
Revenue ($M) 355 406 504 576 678 711 835 999 1,159 1,259 1,405 1,658
QoQ % 14.5% 24.2% 14.3% 17.7% 4.8% 17.5% 19.7% 16.0% 8.6% 11.6% 18.0%
YoY % 91.2% 75.1% 65.6% 73.4% 70.8% 77.0% 68.2% 65.9%

Trajectory note: YoY has trended from 91% → 65% → 77% → 66% — not a clean deceleration, which reflects e-commerce ramping against a mobile gaming base that was growing fast. The Q1 FY26 guide at ~52% YoY is the first meaningful step down. The numbers can do the math: at 1.76Bguidedrevenue, YoYpercentagedropssimplybecausethecomparisonbase(1.16B Q1 FY25) is now large.


Margin Table

Q4_FY24 Q4_FY25 YoY Change
Gross Margin [GAAP] 84.7% 88.9% +420bps
Op Margin [GAAP] 62.9% 76.9% +1,400bps
EBITDA Margin [Non-GAAP] ~78% 84.4% +~640bps
FCF Margin ~73% 78.9% +~590bps
Net Margin [GAAP] ~52% 66.5% +~1,450bps

Operating leverage at this scale is extraordinary. SBC as a percentage of revenue has fallen from 21% (Q1 FY23) to 5% (Q4 FY25). The business is getting more efficient as it grows.


What I'm Watching: The E-Commerce Numbers

This is the crux of the thesis. E-commerce was ~10% of FY25 revenue per the Q1 FY25 disclosure (management did not update this figure on the Q4 call — I'd like to hear it directly). Here's what the Q4 call revealed about e-commerce that I found useful:

Positive signals:

Concerns:

The theory requires e-commerce to become 30%+ of revenue within 2–3 years to support the current valuation. At 10%+ of 5.5BFY25, wereat 550M+ currently. Needham is modeling $1.45B for FY26 (~18–20% of revenue). That's a plausible path if self-service GA lands in H1 2026 as guided. I could be wrong — execution risk is real.


Valuation Assessment

At 407shareprice(approximatepost − selloff), marketcap 137.5B. TTM revenue $5.48B.

Metric Current Notes
P/S [TTM] 23.7x Down from ~60x at peak
P/E [ann. Q4] ~31x At $4.40/share annualized EPS
EV/TTM FCF ~35x FCF $3.95B TTM
EV/Rev/Growth ~0.38x vs META 0.53x — cheaper growth-adjusted

I'll be direct: the stock has repriced dramatically. It was uninvestable at $500+ with a 50–60x P/S. At 23–24x P/S with 66% growth and 79% FCF margins, it's a very different conversation. The stock is down 41% YTD on narrative — short-sellers, CloudX competition, AI disruption fears — not on fundamentals.

If APP delivers Q1 FY26 at $1.76B midpoint and maintains 84% EBITDA margins, TTM revenue by Q1 FY27 would be roughly $7.5B+ (assuming continued sequential growth). At 20x P/S that's $150B market cap — not far from today's. The value has to come from the e-commerce TAM playing out, not from multiple expansion.

Every business is a sell at some price. At current levels, APP is not at that price — but it's not a screaming bargain either. It requires the theory to play out.


Red Flags Check

Flag Status
Billings decelerating vs revenue N/A — advertising model, no billings metric
Missing own guidance No — beat Q4 by ~4–6%
Customer adds plateauing Not disclosed (post-apps, no DAU reported)
NRR / DBNRR declining Not reported (transactional ad model)
Story not matching numbers No — numbers exceeded story in Q4
Guidance step-down Yes — Q1 guide ~52% YoY, first below 60%

The guidance step-down is the one flag I'm watching. Foroughi said this directly: "Real disconnect between market sentiment and reality." I believe him on Q4. Q1 FY26 is where the market will get its next data point.


Green Flags Check

Flag Status
Revenue beat + raised guidance Beat Q4; Q1 guidance $1.76B is +6% above Q4 absolute
First profitability / margin inflection Op margin 77% — past inflection, compounding
Market selling indiscriminately Yes — -41% YTD on narrative vs record results
FCF quality $3.95B TTM FCF at 72% margin [Non-GAAP]
Buyback at depressed prices $481.7M in Q4, $3.28B authorization remaining

What Management Said (and I'm Holding Them To)

From this call:

  1. E-commerce self-service GA in H1 2026 — if this slips to H2, thesis timeline extends
  2. Gen AI creative video model launching soon — "soon" needs to be Q1 or Q2 FY26
  3. Non-e-commerce verticals (fintech, auto insurance, lead-gen) in "coming months" — call it Q2 FY26
  4. Prospecting product results "fantastic" — I want to see this quantified on the Q1 call

The OpenAI ad monetization partnership rumored post-earnings (Feb 21) would be a different magnitude catalyst if confirmed. I won't trade on rumors.


Position Assessment

I hold APP at 6.8% common + 6.4% LEAPS (Jan '28 $450C) in wsm007 portfolio. That's 13.2% combined exposure — meaningful.

At 41% YTD selloff on a business with record fundamentals, the question isn't whether to hold. The question is whether to add. My hesitation:

  1. The LEAPS position already gives me significant upside leverage if the theory plays out
  2. E-commerce GA in H1 2026 is a near-term catalyst — I want to see the data, not anticipate it
  3. The -52% YoY Q1 guide is real deceleration; if e-commerce doesn't inflect meaningfully in H2 2026, the growth story weakens

My action: Hold — no trim, no add until Q1 FY26 results confirm e-commerce self-service is gaining traction. The LEAPS at $450C with Jan '28 expiry give me two full years for the e-commerce thesis to materialize. That's the right instrument for the risk profile.

I could be wrong. If e-commerce self-service GA slips and gen AI creative underdelivers, the 52% Q1 guide could become a trend, not a floor. At 23x P/S, that matters.


Thesis Status: Intact, but watching the deceleration carefully

The numbers matched the theory in Q4. The forward guide introduces the first meaningful test. E-commerce GA in H1 2026 is the pivotal next data point.

Bear