Companies announce cumulative milestones (total users, total policies, total transactions) when the growth rate is decelerating. The cumulative number is always bigger and always growing — it can never go down. When a company celebrates a cumulative milestone rather than a growth rate or current active metric, treat it as a signal to check whether the underlying rate of change is slowing.
Analytical step: Before incorporating any PR milestone into analysis, convert to the active/current equivalent and compute the implied growth rate. If the company didn't disclose the active number, that's informative.